Pickwell Media

Independent buyer’s guides that help people choose well.

Who we are

Pickwell Media is an independent publisher of buyer’s guides. We research products and services, compare them on what really matters to the people buying them (price, limits, fit and honest downsides) and publish plain-English recommendations.

Each Pickwell publication focuses on one audience and one category, so our guides stay specific instead of trying to cover everything.

Our publications

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Shortlist Software

Honest software comparisons for small business owners: CRM, email marketing, website builders, scheduling, invoicing and more, with real pricing and who each tool is not right for.

How we work

Primary sources

Our guides are built from each company’s own pricing pages, plan details and documentation, and every guide shows the date it was last checked.

Honest downsides

Every recommendation says who it’s not right for, so readers don’t find out after they’ve signed up.

Clear disclosure

Our publications are reader-supported through affiliate commissions, and every one says so plainly. Companies can’t pay to be included or to change a rating.

Research, stated plainly

Our guides are based on research, not hands-on testing, and we say so. We encourage readers to use free trials before they commit.

Working with us

We partner with affiliate programs and networks whose products fit our readers. If you manage an affiliate or partner program and think your product belongs in one of our guides, we’d like to hear from you.

Contact

Email hello@pickwellmedia.com. We usually reply within two business days.